Tuesday, July 1, 2008

Marketing UPF Products

The UPF has a bunch of good products already — yoga mats, bags, t-shirts, instruments and so on — with a few more coming up in the near future, starting with a charity CD and some bamboo handicraft. These all need to be marketed, they generate nothing by lying around in the office.

As the first step, we need to put together a UPF Product Sheet or brochure detailing all available items. The next step is establishing local outlets across Kathmandu. Nepal has a constant flow of tourists, and our products are definitely within the mainstream interest.

We also need to become affiliated with friendly businesses (Lungta Music, Grasshopper Tattoo Studio, Nozomi Treks etc.) and establish a fair commission-program for customers received via UPF. I'd also like to see "natural benefit" programs with affiliated businesses for committed volunteers.

A friend suggested a two-tier approach to sales. The first one is the "ashram" mode, where people take a small quantity of products for production cost and contributes from the profits as he pleases / if he so pleases. The second one is a more business-oriented model with fixed for-profit wholesale prices for larger quantities. Sounds fine to me.

Solid sources and a good spread of micro-funding needs to be established to ensure our ongoing programs remain well funded and are steadily developed. Our products are one such potential source, a source that needs to be exploited.

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